Welcome to the kick-off of Sibelius Academy’s new Master’s Programme in Music Business!

The event is open to the public, no registration needed. Come meet the people behind the programme, hear how it will shape the future of the music industry, and connect with fellow professionals, students, and creatives who share your passion for music.

Theme of the event: “Growing Global: Music Business Today”

  • Date: 8 September 2025 at 10:30-14:35
  • Place: Black box and foyer at Musiikkitalo (Mannerheimintie 13 A, 00100 Helsinki)

PROGRAMME

10.30-11.00 meet & greet with coffee

11.00-11.15 Black box:

Morning Concert: Sofra

Merve Abdurrahmani – Composition, Piano, Vocals

Hadi Hrekes – Percussion

Melisa Yıldırım – Kamancha

11.20-11.30 Opening session, Head of the Programme, Violeta Simjanovska

11.30-11.35 Vice Dean of Sibelius Academy, Tuuli Talvitie

11.35-11.40 Director of Music Finland, Mikko Manninen

11.40-11.45 Teosto Cultural Foundation, Teijamari Jyrkkiö

11.45-12.15 Keynote speaker:  Daniel Nordgård, Professor at University of Agder, Norway: “Growing Global: Music Business Today”

12.15-12.30 Q&A

12.30-13.00 Break: 30 minutes- Celebrating the start of the new Master’s degree prorgamme in Music Business with sparkling wine

13.00-14.30 Black box 

13.00-13.15 music performance:

miksu, mikko & severi trio

Mikko Antila – vibraphone, piano

Mikael Saastamoinen – double bass

Severi Sorjonen – drums

13.15 -14.00 Pekka Saarikorpi moderating the panel “Growing Global: Music Business Today”

Panelists:

  • Sibelius Academy: Toni- Matti Karjalainen
  • Music Finland: Mikko Manninen
  • Expert from the field: Eero Tolppanen, Head of A&R / Elements Music
  • Expert from the Field: Maria Silvennoinen (Jazz Finland)
  • Expert from the Field: Ramona Forsström, Managing Director, Warner Music Finland
  • Student Representative: Jääskeläinen Eero

14.00-14.30 panel discussion Q&A 

14.30-14.35 concluding remarks/closing words: the future of music business programme and welcoming the new students (Pekka Saarikorpi) 

Read more about the Music Business master’s programme here.