Instructions for promoting your concert

Sibelius Academy student or staff member, do you have an upcoming concert that you want to promote? Check out our guide to get the best possible visibility for your concert.

You can write a post for Uniarts Helsinki’s blog or have an Instagram takeover on Uniarts Helsinki’s account and promote your event.

Facebook event

The communications team creates Facebook events for concerts that charge an admission fee. For other concerts, you can create the Facebook event yourself and send the event link to the communications team at siba.viestinta@uniarts.fi. We will send a co-host request to the event organiser, after which the event will also be visible to over 20,000 followers on the facebook.com/Sibatapahtumat account.

Sanoma Menokone

The communications team creates events in the Sanoma event engine (Sanoma Menokone) for concerts that charge an admission fee. For other concerts, you can create the event yourself. Anyone can announce events in the event engine which is maintained by Helsingin Sanomat. Events appear in the digital calendar as well as the printed newspaper. It is recommended to make the event notice at least a week before the concert.

The communications team will upload all concerts to Menokone until the end of December 2024.

Myhelsinki.fi event calendar

The Myhelsinki.fi event calendar offered by the city of Helsinki is like the HS Event Engine. Instructions for creating an event.

If there are changes to your concert

If your concert is cancelled or the time or venue changes, please remember to inform the producer. This way, we can update the information on our Uniarts Helsinki platforms.