Instructions about how to promote your concert
Sibelius Academy student, do you have an upcoming concert that you want to promote? Check out our guide to get the best possible visibility for your concert.
Advertising your event on the Uniarts channels
You can write a post for Uniarts Helsinki’s blog or have an Instagram takeover on Uniarts Helsinki’s account and promote your event.
Facebook event
The communications team creates Facebook events for paid concerts. For other concerts, you can create the Facebook event yourself and send the finished event link to communications at siba.viestinta@uniarts.fi. We will send a co-host request to the event organizer, after which the event will also be visible to over 20,000 followers of the facebook.com/Sibatapahtumat account.
Sanoma Menokone
The communications team creates events in the Sanoma event engine (Sanoma Menokone) for paid concerts. For other concerts, you can create the event yourself. Anyone can announce events in the event engine which is maintained by Helsingin Sanomat. Events appear in the digital calendar as well as the printed newspaper. It is recommended to make the event notice at least a week before the concert.
Communications team will upload all concerts to the Menokone until the end of 12/2024.
Myhelsinki.fi event calendar
The Myhelsinki.fi event calendar offered by the city of Helsinki is like the HS Event Engine. Instructions for creating an event.